Color Chattanooga Pink!
All October long, Chattanooga goes pink for Breast Cancer Awareness Month. Local businesses, neighbors, and Scenic Suds are coming together to support the MaryEllen Locher Breast Center.
Why Chattanooga goes pink
Color Chattanooga Pink! rallies our whole community behind the MaryEllen Locher Breast Center at CommonSpirit Memorial Hospital.
All month long, local businesses are hosting pink events and offering pink specials, with some giving a portion of sales to the MaryEllen Locher Breast Center. It's an easy way to support the center and raise awareness about breast cancer right here at home.
Ways to go pink this October
Our main sponsor, Scenic Suds
As your hometown car wash, Scenic Suds is proud to help lead the charge. This year we're kicking off Breast Cancer Awareness Month at our Fort Oglethorpe location on October 1, and all month a portion of every wash supports the MaryEllen Locher Breast Center.
See the October 1 kickoff details · How Scenic Suds gives back all year
October events
Mark your calendar. Here's where to show up in pink this month.
Thu · 11:00 am
Breast Cancer Awareness Month Kickoff
Sat · 3:00 pm
Chattanooga Red Wolves Pink Out Game
Tue · 6:00–8:00 pm
The Pink Path: Mindset, Movement & Intuition Class
Sat · 3:00 pm
Wear your best pink to the Ballet!
Tue · 11:30 am
Beyond the Pink Luncheon: Conversations & Celebrations for Breast Cancer
MAC Ave Event Space
1304 McCallie Ave. Suite A Chattanooga,TN 37404
*reservation required
Pink specials all month
Shop, sip, and snack for a good cause at these local businesses throughout October.
Hart and Hive
1301 Dorchester Rd. #113, Chattanooga, TN 37405
Month Long
Limited edition pink products and treats: exclusive Pink Sweater, Color Chattanooga Pink Sweatshirts, and a Custom Pink Candle from The Rustic House and enjoy a limited time pink iced heart cookie.
Love, Eros
45 E Main St Ste 104, Chattanooga, TN 37408
Month Long
Build your own custom charm necklace and add a free pink charm for Pink October!
The Refindery on McCallie
1300 McCallie Avenue Chattanooga, TN 37405
Month Long
Chattanooga Pink sweatshirts and hats.
The Chattery
1800 Rossville Blvd. #108 Chattanooga, TN 37408
Month Long
Pink Craft items in Creative ReSupply Store
Kendra Scott
135 N Market St, Chattanooga, TN 37405
10/24/2026, 12 - 2pm
Discount on pink jewelry all month, plus a giveback event on October 24th.
Milk & Honey
135 N Market St, Chattanooga, TN 37405
Month Long
Tie-dye Pink Bee Cow shirt, with 50% of proceeds going to the MaryEllen Locher Breast Center.
Petal and Pour
800 Broad St Ste 100, Chattanooga, TN 37402
Month Long
La Vie en Rose latte, with 10% of sales going to the MaryEllen Locher Breast Center.
Bud Floral & Home
2206 Dayton Blvd. Red Bank, TN 37415
Month Long
Purchase a Pink Orchid and a portion of the proceeds will go directly to support the MaryEllen Locher Breast Center. OR
Pick up one of the signature **Boob Boxes** directly from the coolers! Instead of "boo"-ing your friends for Halloween lets "boob" cancer survivors!
Winder Binder
40 Frazier Avenue Chattanooga, TN 37405
Month Long
Curated collection of Breast Cancer & Women's Health Books.
The Barn Nursery
1801 E 24th St Pl, Chattanooga, TN 37407
10/12 - 10/18
Pumpkins for Pink! From 10/12 - 10/18 $1 will be donated to MELBC for every pumpkin purchased.
Pop Pop Kettle Corn
various roadside locations
Month Long
Strawberry Kettle Korn - a portion of sales will be donated to MELBC.
The Landing Social House
1517 Mitchell Ave, Chattanooga, TN 37408
Month Long
Featured Pink Cocktail
Breast health resources
Awareness matters most when it leads to action. Here's where to learn more, get screened, and give.
MaryEllen Locher Breast Center
Learn about screenings, services, and scheduling at CommonSpirit Memorial Hospital's MaryEllen Locher Breast Center.
Give to the Memorial Foundation
Make a gift through the CommonSpirit Memorial Foundation to support the MaryEllen Locher Breast Center.
Questions or Want to Get Involved?
Reach the Memorial Foundation team by email about Color Chattanooga Pink! or partnering with the cause.
Find all the pink on the map
Our interactive Color Chattanooga Pink! map shows every event, special, and partner business going pink this October. Find what's near you and plan your stops.
Thank you to our partners
Color Chattanooga Pink! comes together because of these local organizations and businesses.
Benefiting
Participating Businesses
Chattanooga Red Wolves
Pfizer
Hart and Hive
Bud Floral & Home
The Landing Social House
Chattanooga Ballet
Petal and Pour
The Rustic House
Winder Binder
Lunar Womb
Milk & Honey
The Refindery on McCallie
The Barn Nursery
Kendra Scott
Love, Eros
The Chattery
Pop Pop Kettle Corn
How to go pink
There are plenty of ways to join in this October.
Wear it
Show up to work, school, or the car wash in pink.
Show up
Come out to an October event, from the kickoff at Scenic Suds to the Red Wolves and Chattanooga Ballet pink outs.
Shop it
Grab a pink latte, shirt, cookie, or charm from a participating business.
Share it
Post your pink photos and follow along on Instagram and Facebook.
Featured this October
Join the Pink Promenade Passport Program
Don your finest pink and take a Bridgerton-inspired tour of Chattanooga all October to support the MaryEllen Locher Breast Center.
- Sign up. Register for your digital Pink Promenade passport.
- Make your calls. Visit participating local spots around town and check in at each one.
- Win the season. Every check-in counts. The socialite who visits the most locations will be crowned "The Diamond of Pink" and win a grand prize.
Chattanooga in pink
Going pink this October? Share your photos and follow along on social media.
Wash with Scenic Suds this October
All October, a portion of every Scenic Suds wash supports the MaryEllen Locher Breast Center. Wash with us, add a donation at checkout, and help us Go Pink.
